Last week, the New York City radio stations launched a multi-media “Love Radio” promotional campaign. The New York City Radio Committee, a joint partnership of all the major radio broadcasters in New York City, has developed a marketing campaign to promote the power of radio. The campaign will include radio messaging on over twenty of New York’s most listened-to stations, digital and social media marketing along with trade media. The multi-media campaign began Monday, September 22nd, and runs through November. The campaign is based on research conducted by DYNATA.
The focal point of the initiative will be a special emphasis on advertising agencies and businesses that purchase advertising.
Chris Oliviero, Market President of Audacy New York and Chairman of the New York City Radio Committee, stated:
“Radio has been and continues to be a critical and valued part of millions of New Yorkers’ daily lives. These iconic brands, from music to news to sports, provide the soundtrack of the city. This campaign offers a fresh, fun and innovative approach to highlighting the efficacy of radio for media planners and advertisers. The collaboration of the city’s major broadcasters shows a clear commitment to our belief that local radio, consumed on FM or AM or streaming or in podcasts, is an essential tool in any overall marketing strategy in the media capital of the world.”
The creative used in the campaign was developed by Bandujo Advertising and Design of New York City. Jose Bandujo, Founder & Chief Creative Officer stated:
“Our brief was to reinforce with a new generation of media planners and advertisers that radio is a fresh, vibrant media channel. Its popularity is booming, and it should be an essential element of their marketing strategies, to help them reach their customers. With millions of New Yorkers—across all ages and demographics — tuning in every week, we had a strong foundation and could back up any promise with incredible statistics. And, just like radio entertains people, we wanted to communicate those stats in an entertaining way.
Our answer was to create a persona for radio through a tongue-in-cheek dating profile. Then convey the many benefits of radio through its personality traits. The result is a campaign that delivers all the surprising stats and reasons to believe, in unexpected ways. Lots of fun. And lots to love.”
The New York City Radio Committee is comprised of executives from iHeart Radio (Z100, Power 105.1, Lite FM 106.7, KTU 103.5, 104.3, WOR 710AM, WWRL 1600AM), Spanish Broadcasting System (MEGA 97.9 & Amor 93.1), Salem Media Group (The Mission AM 570 & The Answer AM 970); Media Co. (Hot 97 & WBLS 107.5), Univision (LaX96.3, WADO 1280 & Que Buena 92.7), Good Karma Brands (WEPN-AM 1050AM & WEPN-FM 98.7FM) and Audacy (WFAN, 1010 WINS, WCBS 880, WCBS 101FM, 94.7 THE BLOCK, ALT 92.3 & NEW 102.7). The New York Radio Committee is a subcommittee of the New York State Broadcasters Association, Inc.
All radio stations licensed by the FCC in the New York City metro area are invited to participate in the campaign.
For more information about the campaign go to the NY City Radio website at nycradioads.com.
You can see the press release here.