Join us on December 9 at noon EST for a thrilling new webinar with LBS creative expert with Tim Burt titled AirTight Creative Campaigns ! Every broadcast and digital advertising second counts, and creative is your secret weapon to ensuring that they do. Many radio and TV campaigns fail when competing with social media because we have not asked the right questions of business owners and decision-makers. Whether you are a 40-year broadcast veteran raised on "Theatre of the Mind" or a 40-day...

Radio Ink is reporting on the results of a new study conducted by Critical Mass Insights. The study found that an overwhelming majority of Americans want AM and FM radios in their vehicles. The article in Radio Ink stated: “As automakers eye their options to cut AM and FM radio from their vehicles, a new report finds that 96% of Americans say built-in radio is important in a new car. The preference for in-car radio access cuts across all demographics, including those who don’t regularly...

This is a complex issue, and you should discuss it with your engineer.  The FCC has started a proceeding looking to auction a portion of the upper C-band for reconfiguration in the contiguous United States ranging from 180 megahertz (3.98–4.16 GHz) to the congressionally mandated minimum of 100 megahertz (3.98–4.08 GHz) for terrestrial wireless use.  The auction is to be completed by July 2027. The upper C-band is used by existing Fixed Satellite Services (FSS), including broadcasters’...