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Free Webinar: "Boosting Political Advertising Sales" January 10th at 10 AM



New York is facing a very competitive political season. It will start with a special election on February 15th with a very competitive congressional race on Long Island to replace former Representative Santon. The Presidential primary is set for April 2nd. All other federal and state primaries are set for June 25th, with a general election on November 5th.


There is a lot of political money at stake over the next few months, and we want to help you get it. This is NOT a rules and regulations webinar. Instead, it is focused on selling political advertising. The webinar will cover:


  • An understanding of what the past few months likely meant to 2024 political advertising.              

  • Where political ad dollars are likely to go.

  • Digital ad changes and how that affects potential broadcast sales.

  • Is your station worthy of a politician’s money?

  • Why local political dollars may be more important than national dollars.

  • Common-sensical things we forget that cost us political buys.

  • How to get political ad money earmarked for outdoor, direct mail, and cable.

  • The value of some lesser-known websites and The Edmonds Political Database.

  • A key question to ask a candidate that can justify a bigger schedule.

  • Knowing how to better tell your story sans “broadcast-ease.”

  • Intro letter templates designed to get candidates and political party chairs to meet with you.

  • The Lowest Unit Rate Template tool that actually works.

  • The often-overlooked danger of social media, political advertising, and low rates.

  • Ideas for upsells and new non-political business because 2024 being an election year.

  • Political ad copy help, including a source for thousands of political ads.

  • And this is broadcasting, so of course, “and more."

 

The webinar will feature noted broadcast sales trainer Mark Levy. Mark Levy is the former GM of numerous broadcast companies, the VP of Sales for the RAB, and the past President of Revenue Development Resources. Mark is one of the most in-demand public speakers, leadership coaches, sales and management trainers, and business development consultants in the U.S. and abroad. He has over forty years of expertise and experience in solving problems and making money for radio and TV broadcasters, managers, sales executives, and their local advertisers.


This webinar is provided to NYSBA members in good standing free of charge. Register now here.


After registering, you will receive a confirmation email containing information about joining the webinar.

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