Public Outreach Partnership Program (POP)

The POP program (formally known as the Non-commercial Sustaining Announcement Program) provides government agencies and non-profit organizations the opportunity to target and reach all citizens of New York State from the tip of Long Island to Niagara Falls at significantly reduced costs.

 

OUR POP PROGRAM

Maximize Reach through Broadcasting: We aggregate advertising time/spots from multiple television and radio stations in every market across the Empire State, from New York City to Buffalo and Plattsburgh to Jamestown. We then offer these time slots to government entities and non-profit organizations at discounted rates.

 

With most TV and radio stations participating in the program, POP reaches every corner of New York State. With more consumers “cutting the cord,” approximately 14% of U.S. homes are not connected to satellite or cable services. They receive TV through an antenna, making broadcast TV the only video medium with universal reach. Under federal law, local TV stations are carried by all cable and satellite services. Radio reaches 92% of all listeners, exceeding the reach of other media platforms.

 

​​Learn more about our television station reach

Learn more about our radio station reach

Broadcasting exceeds the reach of other platforms

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Full Complement of Digital Services: We provide a full complement of digital advertising services including targeted display, programmatic targeting, device ID, geo-fencing and micro-proximity, email direct, search engine marketing (SEM), search engine optimization (SEO), native, pre-roll video, OTT and social media placement on Facebook and Instagram.

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Learn more about our digital offerings

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POP is better than a “PSA” Program: Government agencies and non-profit organizations often rely on public service announcements (PSAs) to get their message out to the public. Most PSAs are often broadcast during overnight periods when audiences are small. POP is not a PSA program. Because of our relationship with participating stations, POP spots are seen and heard during popular times.

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Proof of Performance: We use Nielsen, the gold standard in broadcast data reporting, to provide proof of performance for your radio and TV campaign. Broadcast data is reported by station, daypart, and value. We can also provide impressions. Our digital products will provide you with the latest in data reporting services.

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PAST AND PRESENT GOVERNMENT CLIENTS

NY Army National Guard

NY Governors Traffic Safety Committee

NY Department of Labor

NY Office of Addiction Services and Supports

NY Office of Temporary Disability Assistance

NY Parks Recreation and Historic Preservation

NY Department of Health

NY State Police

NY Thruway Authority

NY Department of Health

NY Department of State

NY Department of Taxation and Finance

NY Department of Motor Vehicles

NY State Small Business Development Center

NY State Office of Victim Services

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PAST AND PRESENT NON-PROFIT CLIENTS

Alzheimer’s Association

Fireman’s Assoc. of the State of NY

New York State Bar Association

New York State Sheriff’s Institute

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Please contact David Donovan at 518-456-8888 or by email at ddonovan@nysbroadcasters.org for more information.