Commuters Are Back, and So Is Radio
- The New York State Broadcasters Association
- Jul 15
- 1 min read
Inside Radio recently reported on a new analysis of commuting patterns and listening patterns by Katz Media Group. Bottom line, the increases in commuting are bringing radio listening along with them.
The article stated:
“With more people commuting, car usage is surging. This echoes earlier findings on rising traffic congestion in major metros, as downtown activity picks back up, Katz says. For radio, this means more time spent with a captive audience in the car, where it still reigns supreme.
According to Edison Research’s Share of Ear, nine out of every 10 minutes of ad-supported audio listening in the car is spent with AM/FM radio. That dominance translates into a powerful scale for advertisers looking to connect with consumers who are alert, mobile and often ready to take action.”
Returning to work will be important for radio as it rebounds.
You can see the analysis by Katz Media Group in Inside Radio here.
