TVB: Ad-Supported Linear TV Still Tops

An interesting article in Media Post in Television News Daily reported on a TVB analysis focusing on linear TV as compared with other streaming services.  While Nielsen just released data indicating that streaming secured a larger viewing share than linear TV, a more important comparison is between platforms that advertise.  On this point, the Article notes a recent TVB analysis concluding linear TV has more viewing than other digital platforms that contain advertisements.  The article reported:

“Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops streaming when it comes to viewing share of platforms/networks with advertising.

TVB (formerly Television Bureau of Advertising) says that when looking at Nielsen’s Gauge May total day viewing results -- from only those streaming platforms/linear TV networks (broadcast and cable) that have advertising -- linear TV still commands a sizable share lead compared to streaming, at 55.1% vs. 41.1% for viewers two years of age and older.”

This finding is important.  The key issue for your advertising clients is which platform provides the greatest viewing and best value.  That platform continues to be traditional linear television.

You can see the full article in Television News Daily Media Post here.