The Broadcasters Foundation of America is launching a social media campaign on Monday, December 15, with ‘12 Days of Giving’. Each day will feature a different message, ranging from thank-you notes from grant recipients to positive statements about radio, television, and charitable giving.
“We need to reach radio and television professionals across every channel at our disposal,” said Tim McCarthy, President of the Broadcasters Foundation. ‘The 12 Days of Giving Social Media Campaign’ is a great way to raise funds and awareness of our mission, especially among junior-level people in broadcasting.”
The Broadcaster’s Foundation has made reaching junior and up-and-coming professionals in broadcasting a priority this year with Media Mixers in New York and Chicago. Media Mixers bring together top-level executives with professionals new to broadcasting in a fun and relaxed environment. More Media Mixers will be announced in 2024.
The Broadcaster’s Foundation has distributed more than $15 million in aid over the past 20 years. This year, the Foundation will award approximately $1.8 million.
About the Broadcasters Foundation of America:
The mission of the Broadcasters Foundation of America is to improve the quality of life for men and women in the radio and television broadcast profession who find themselves in acute need. The Foundation reaches out across the country to identify and provide an anonymous safety net in cases of critical illness, accident, and other serious misfortune. The Broadcasters Foundation of America is a 501(c)3 Public Charity and has received 4 stars from Charity Navigator, its highest rating, and a Gold Seal of Transparency from Candid/Guidestar.