Inside Radio reported the results of a recent analysis prepared by the National Auto Dealers Association (NADA). According to the article, digital advertising increased significantly, but radio’s share also increased to a level nearly the same as TV.
“NADA estimates the typical new car dealership spent $528,923 on advertising last year. Radio’s share of that total averaged $50,248 – up from $39,730 in 2022. And it is not far behind the $52,892 spent on local TV. Radio also receives about twice what is spent on direct mail campaigns by local dealers, and nearly five-times what is spent on local newspaper advertising.”
You can see the complete analysis in Inside Radio here.