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Auto Dealers Increase Spending on Radio


Inside Radio reported the results of a recent analysis prepared by the National Auto Dealers Association (NADA). According to the article, digital advertising increased significantly, but radio’s share also increased to a level nearly the same as TV.

“NADA estimates the typical new car dealership spent $528,923 on advertising last year.  Radio’s share of that total averaged $50,248 – up from $39,730 in 2022.  And it is not far behind the $52,892 spent on local TV.  Radio also receives about twice what is spent on direct mail campaigns by local dealers, and nearly five-times what is spent on local newspaper advertising.”

You can see the complete analysis in Inside Radio here.

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According to the article, digital advertising increased significantly, but radio’s share also increased to a level nearly the same as TV. drift boss

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