Inside Radio reported the results of a recent analysis prepared by the National Auto Dealers Association (NADA). According to the article, digital advertising increased significantly, but radio’s share also increased to a level nearly the same as TV.
“NADA estimates the typical new car dealership spent $528,923 on advertising last year. Radio’s share of that total averaged $50,248 – up from $39,730 in 2022. And it is not far behind the $52,892 spent on local TV. Radio also receives about twice what is spent on direct mail campaigns by local dealers, and nearly five-times what is spent on local newspaper advertising.”
You can see the complete analysis in Inside Radio here.
According to the article, digital advertising increased significantly, but radio’s share also increased to a level nearly the same as TV. drift boss