2025 Serving New York Winners
Capital Region
Albany, Hudson Valley, Plattsburgh
CBS 6 Call of Hunger - WRGB
2025 marks the fifth year of CBS6 "Call Off Hunger," an annual fundraiser that supports the Regional Food Bank of Northeastern New York. Launched at the height of the COVID-19 pandemic to help cover the cost of emergency food distributions, CBS6 "Call off Hunger" campaign has grown into a vital effort to fight hunger annually in our community. Last year, the initiative turned its focus to Thanksgiving, helping the Food Bank with their mission to provide 150,000 additional holiday meals to families in need. To date, CBS6 Call Off Hunger has raised more than $62,000— helping ensure that no neighbor goes hungry.
Pay Less For the Dress - WRVE
The 99.5 The River Pay Less for the Dress was a two-day event February 28 - March 1 at Proctors Key Hall. It gave area students the opportunity to purchase prom dresses for just $9.95 each, while helping two local charities, The Proctors Scholarship Fund and The ARC of Rensselaer County. Folks dropped off their new or gently used formal dress at any area Best Cleaners or they were able to stop by one of WRVE morning hosts Kevin & Tracy's High School broadcasts below to donate to this popular event. Niskayuna High School - February 3rd 6-10a Shenendehowa High School - February 4th 6-10a So. Colonie High School - February 5th 6-10a
Feeding Westchester - WHUD
Federal budget cuts have severely reduced donations to food pantries. We agreed to run 2 months of PSA for them on our Westchester stations. Coincidentally, a new car dealership wanted a community-focused promotion, so they agreed to sponsor it. Then we also tied in a c-store with several one-hour appearances for on-site donations and visibility.
Pay Less For the Dress - WPKF
96-1 KISSFM and iHeartRadio Hudson Valley are excited to announce a brand-new event -- “Pay Less for the Dress!” Grab a new or gently used prom dress or formal wear for just $10 on Saturday, March 1st Noon til 6pm at Roy C Ketcham High School in Wappingers Falls …sponsored by TEG FEDERAL CREDIT UNION! You heard right... a prom dress for just $10!!! PLUS, you can help! Please drop off your own gently used formal dress at any area RED CAP CLEANERS OR TEG FEDERAL CREDIT UNION LOCATION from now until Friday February 21st! ***There is a special Drop Off Day at the Poughkeepsie Galleria on Saturday February 8th from 12 Noon til 4pm!!*** Special thanks to RED CAP CLEANERS, TEG FEDERAL CREDIT UNION and Caring for our Community partner Premier Medical Group!
Kelly's Angels Mother-Lovin' 5K 2025 - WNYT
WNYT NewsChannel 13 Anchor/Reporter Mark Mulholland is the President and Co-Founder of Kelly's Angels, Inc. Kelly's Angels seeks to give back to kids in the Capital Region who lost a loved one to cancer or have faced other forms of adversity. One of their annual events is a Mother's Day 5K, and WNYT produced a PSA to promote registration and attendance at the 2025 event, along with the overall mission of Kelly's Angels. This year, the 5K experienced a record-high number of race finishers.
Feed a Family - WVNY/WFFF
Plattsburgh is a station initiative aimed at raising food and funds to support the Joint Council of Economic Opportunities (JCEO) Food Pantry. Leading up to the event hosted on December 5th, 2024, we combined both on-air and online promotions through promos, mentions, and interviews in our newscasts, digital banners, and a dedicated page on our website. The day of the event, the station manned a booth at Market 32 in Plattsburgh collecting donations from 7 am until 7 pm. Our efforts resulted in $639 of monetary donations and 1,511 lbs of food donations that went directly to JCEO.
The River Cares for Kids Radiothon - WRVE
The River Cares for Kids Radiothon celebrates the strength and bravery of local children and their families cared for at Albany Medical Center. The event benefits the Bernard & Millie Duker Children's Hospital, supporting programs, advanced technology, staffing, research, and more. Over two days, dozen families share their personal stories about the difficult conditions that brought them to the children's hospital, and how the care by dedicated doctors, nurses, and staff members gave them comfort, hope, and positive outcomes. The River broadcasts live from the hospital for a total of 24 hours. In 2025 along with our sister station WGY, we raised over $280, 000
Random Acts Of Kindness - WGY
Via in-store collection, a mini Radiothon and a Breakfast with Santa event, WGY Christmas Wish 2025 raised over $100k to benefit organizations supporting children 19 years and under in the Capital Region and Great Northeast. A special emphasis is given to critical care services and recreational programs for ill, underprivileged, and homeless children. WGY Christmas Wish looks to benefit children directly. All administrative costs for the Christmas Wish campaign are absorbed by WGY. Our staff donates time and energy to ensure that the monies we collect go directly to non-profit children's organizations in the Great Northeast.
SOUTHERN TIER
Binghamton, Corning, Elmira & Ithaca
Be My Neighbor Day - WSKG
We’re especially proud to have hosted our first-ever Be My Neighbor Day at the station—an incredible success. The event brought together over 30 community partners who offered crafts, resources, and valuable information to parents, caregivers, and children. With free haircuts, face painting, hands-on activities, and refreshments, the day was filled with joy and connection. More than 400 attendees joined us, making it a truly memorable and impactful celebration of community.
Vietnam Documentary Screening - WETM
To commemorate the end of the Vietnam War, WETM held a screening of a special "Vietnam: A Lost Generation", produced by Nexstar Media Group. We invited veterans and their families to Lecom Event Center for the free screening to thank them for their service. The event allowed veterans to share their memories and connect with other veterans.
Children's Miracle Network Radiothon - WCBF
Together Wink 106, Bigfoot Country Radio, My Radio Jamz and Twin Tiers Magic have been raising funds for our local Children’s Miracle Network at Arnot Health. With this partnership over the past 20 years, we have collectively raised over 2 million dollars to buy life saving equipment and vital programs to keep our Children’s Miracle Network sustainable. The 2025 Children’s Miracle Network Radiothon; which ran March 5th and 6th, collectively raised $108,173.87.
Childrens Miracle Network Radiothon 2025 - WNKI-FM
Together Wink 106, Bigfoot Country Radio, My Radio Jamz and Twin Tiers Magic have been raising funds for our local Children’s Miracle Network at Arnot Health. With this partnership over the past 20 years, we have collectively raised over 2 million dollars to buy life saving equipment and vital programs to keep our Children’s Miracle Network sustainable. The 2025 Children’s Miracle Network Radiothon; which ran March 5th and 6th, collectively raised $108,173.87.
Special Viewing of D-Day: The Greatest Victory - WICZ
Heel & Soul was created out of the idea that everyone, everywhere, can use a pick me up. Without the ability to control their surroundings, a child needs that more than anyone else. A new pair of shoes to start the school year is something that fulfills a basic need as well as makes a lasting impression on the youth of our communities. When you see the look on a child's face after they receive something they both want and need, it can melt your heart. It's the little things that can make all the difference. Your donation of new pairs of shoes will be distributed to children in the Greater Binghamton Area.
Uniting Voices, Healing Divides - WJFF
WJFF Radio Catskill has partnered with StoryCorps, the national nonprofit dedicated to helping us believe in each other by illuminating the humanity and possibility in us all, one story at a time, as part of StoryCorps’ One Small Step (OSS) Radio Station Hubs project. Radio Catskill is one of seven public radio stations across the country selected to receive training and production assistance to collaborate on StoryCorps’ OSS initiative, an effort to bring strangers with different worldviews or political beliefs together for a conversation—not to debate, but to get to know each other as people.
Broome County Habitat for Humanity - WBNG-TV
Broome County Habitat for Humanity brings people together to build homes, communities and hope in both Broome and Tioga Counties, providing support and guidance to qualified families as they pursue the dream of owning a home. Founded in Americus, Georgia in 1976, Habitat for Humanity today operates around the globe and has helped build, renovate and repair more than 600,000 decent, affordable houses sheltering more than 3 million people worldwide.
It's 10pm Do You Know What Your Kids Are Doing Online - WYDC-TV
A campaign to bring awareness to parents and/or guardians to know what your kids are doing on-line. Encouraging them to talk to their kids about warning signs of on-line predators, never share information about them to people they do not know.
Pet Adoption Campaign - WIVT-TV
Every pet is different, but the one thing they all have in common is you. They need to find, not just a home, but a family. News 34 partnered with the SPEAK Animal Hospital to help pets find their forever home. Our Adoptable Pet of the Day segment during News 34 at 6pm & 11pm highlights pets available now for adoption. During our Founder’s Day of Caring, employees of News 34 and NBC 5 donated their time to projects at the SPEAK Animal Hospital, including painting, cleaning, and landscaping. Plus, our yearly Clear the Shelters Pet Adoption Campaign helps animal shelters and rescues find new homes for pets.
The Nate Lull Scholarship - WCDO
The Nate Lull Scholarship Foundation is a proud partner with WCDO Radio in Sidney. WCDO Sports Director Nate Lull created the scholarship in 2022 to help local students with expenses as they continue their education in college or trade school. The scholarship committee has awarded $50,000 since 2022 to 24 graduating seniors in the WCDO listening area. Nate believes in supporting local students and communities. He hopes, with this scholarship, that he will positively impact students’ financial start to the next chapter in their lives.
Morning Newscast - WHCU
Morning show news block from 5-16-2025
35 Years of Serving the Community - WQNY
Chris Allinger has been the morning voice of Q-Country’s “Wake Up Q” since 1990, joining when WQNY was a rock station (then branded Q104). He quickly advanced to Program Director, steering a pivotal format change in 1996 that transitioned the station’s identity to country. Authentic Connection & On-Air Personality
The Way to Wellness - WYXL
The goal of this PSA radio campaign is to connect our community with better mental health support options by normalizing conversations around mental wellness, reducing stigma, and encouraging people to seek help when needed. Through authentic and community-focused messaging, we aim to foster a culture of support, compassion, and action. Each radio spot attached features a real or relatable voice from the community — Dave, Chris, and Joe — sharing brief, heartfelt messages about mental health struggles, personal growth, or encouragement to seek help. Each PSA includes: • A better way about facing mental health challenges • A message of hope or connection • A call to action, such as reaching out, calling a local helpline, or accessing community-based resources
BUFFALO & WESTERN NY
Campaign With Northern Chautauqua Community Foundation - WDOE
In September 2024, the Northern Chautauqua Community Foundation (NCCF) publicly launched a campaign called "Today. Tomorrow. Together." The campaign, also known as the Campaign for Northern Chautauqua, has a final goal of $10 million. NCCF Executive Director Diane Hannum and Community Engagement Coordinator Leslie Wille, who are recurring guests on WDOE's "Viewpoint" podcast, provided regular updates on the campaign since its launch. Most recently, Wille announced on August 26th that the campaign has surpassed $7.5 million with about 1 1/2 years to go. We have also run stories about the campaign in our newscasts and featured them on our website.
Make-a-Wish Radiothon - WGRF
For three decades, 97 Rock has demonstrated an unwavering commitment to the children of Western New York through its annual Make-A-Wish Radiothon. In celebration of its 30th anniversary, the station’s listeners raised an extraordinary $315,000, helping to bring hope, strength, and joy to children facing critical illnesses in our community. Each year, 97 Rock partners with Make-A-Wish to share powerful stories of families in need and the inspiration Make-A-Wish brings to these families. Money is raised through listener donations and rare auction items and once-in-a-lifetime experiences. The money raised supports the foundation’s life-changing mission.
The Bash for Mercy Flight - WIVB/WNLO
WIVB is a proud sponsor of The Bash for Mercy Flight. The Bash is the primary fund raiser for Mercy Flight to support their life saving mission. Supporting our community is a big part of the WIVB brand. We're 4 Buffalo!
Excellence In Education Awards - WBBZ
For the past six years, WBBZ-TV has worked with Nina and Terrance Heard, founders of the Friends For A Better Buffalo to promote, produce, and broadcast the "Excellence in Education Awards," recognizing teachers, principals, administrators, and support staff for Buffalo Public, Private, and Charter schools. What started as a virtual event during Covid, continues to grow as a major fundraiser and awards event. For the past three years, WKBW 7 ABC has also been a media partner. The project starts in late winter with a call for nominations, followed in the spring with an elegant awards ceremony, complete with a red carpet VIP experience and full stage show. In 2025, the presentations were made Saturday May 3rd at the Hohn Auditorium on the campus of Roswell Park Comprehensive Cancer Center. The Gala was broadcast on WBBZ-TV Sunday June 15th and on WKBW Saturday June 28th, with a Facebook LIVE simulcast, and video on demand post on YouTube.
Give 7 on Our 716 Day - WKBW-TV
On July 16th (7/16), for our station initiative "Our 716 Day," we worked to raise awareness and funds to help assist the Buffalo Chapter of Habitat for Humanity. Our multi-platform stories and campaign helped raise $5,000 that will stay to help those in need build homes right here in Western New York.
Feed More WNY Annual Day of Caring - WUTV
Each year our staff volunteers at Feed More WNY to pack and ship hundreds of boxes of food to and for the needy. On air, we promote all that Feed More has to offer to those in need.
LONG ISLAND
New York State Office of Parks, Recreation and Historic Preservation (OPRHP) - WBLI
106.1 BLI proudly supports the mission of the New York State Office of Parks, Recreation and Historic Preservation (OPRHP) on Long Island through a continued and impactful partnership. By leveraging our platform and community reach, BLI helps raise awareness of the many recreational, natural, and cultural opportunities available across Long Island’s state parks and historic sites. This collaboration supports OPRHP’s goal of providing safe, enjoyable experiences for all visitors while preserving the region’s unique landscapes and rich heritage. Through event promotion, on-air features, on site sponsorships and community engagement, 106.1 BLI plays a vital role in encouraging public use, appreciation, and stewardship of Long Island’s treasured public spaces.
American Foundation for Suicide Prevention - WBAB
02.3 WBAB has developed a strong partnership with the American Foundation for Suicide Prevention (AFSP) Long Island Chapter, reinforcing its commitment to mental health awareness and suicide prevention. As a dedicated media partner, WBAB actively promotes and supports all AFSP Long Island events throughout the year – Night of Spirit, Construction Hike For Hope and the Blue Angel Car Show just to name a few. Through consistent on-air mentions, online features, and community outreach, WBAB helps drive participation, raise awareness, and ultimately generate critical funds for AFSP's mission. This collaboration not only brings greater visibility to a vital cause but also strengthens the message that no one is alone, and that hope and help are always within reach.
New York Blood Center - WUSB
This campaign raised awareness of the national blood shortage and the need for blood donors.Every donation has the potential to save and/or support 3 lives.This campaign supported patients receiving cancer treatments,transfusions and surgeries.This campaign included original radio shows,social media posts,newsletter coverage,local news coverage,public service radio announcements,and live on- campus events.The PSA’s included 30 second spots of local area and on campus blood drives. The campaign included training students broadcasters to create PSA's and engineer live broadcasts on WUSB. It included training student representatives to be spokespeople at campus events to effectively support the blood drives.Working with our partners the New York Blood Center,our campaign was recognized for successfully collecting over 33,350 blood donations supporting over 100 thousand lives.
Mayor's Moment - WLNG
Each month on a Wednesday at 1pm we have Mayor’s from various Villages, Towns, and Cities to talk on WLNG about various issues in their areas. The host is our own Friday night DJ Chris Fiore who is the Mayor of Northaven on the East End. Mayor Fiore interviews all the mayors and gives the inside news to our listeners. We call Chris “Mayor McCheese” and he does a fantastic job. It’s very entertaining and quite popular with our listeners.
The Angel Shot App - WHPC
WHPC highlighted the new ANGEL SHOT APP on an episode of My Hometown, our show that features clubs, organizations, unique businesses and issues that affect Nassau County. An "angel shot" is a discreet way for bar customers to signal to staff that they need help in an unsafe situation. It's not a drink, but a code word or phrase that bartenders and servers are trained to recognize and respond to. And our guest today has taken that concept into the 21st century by creating an app that can do just that, digitally, called The Angel Shot App. Bill Horan and Stacy Raine talked with Stephen Brennan, the owner of the bar Whiskey’s in Freeport, who along with his partner Jimmy LaSalle, created the Angel Shot App - a digital way to alert bar staff that you need help avoiding another bar patron.
Hamptons International Film Festival- WVVH-TV
HamptonsFilm was founded in 1992 to celebrate the art of film and to introduce a unique and varied spectrum of international films and filmmakers to our audiences. A 501(c)3 non-profit organization with year-round screenings of global narrative and documentary films, a world-renowned annual film festival (HIFF) each October, a summer documentary program, a unique Screenwriters Lab, and extensive educational initiatives, HamptonsFilm offers programs that enlighten, educate, and provide invaluable exposure for filmmakers, while also providing the East End of Long Island with an educational and cultural experience that enriches the lives of its citizens and contributes to the local economy. Since 1996 WVVH-TV is a Founding Media Sponsor of the HIFF>HamptonsFilm also partners with numerous international and national organizations, including an educational initiative with the United Nations, a long-standing partnership with the New York Film Critics Circle (NYFCC), who serve on the jury and moderate Q&As, and the Academy of Motion Picture Arts and Sciences (AMPAS), to bring industry titans to each year’s festival.The annual film festival, the premier film event on New York State’s East End, and recently referred to by Variety as “one of America’s most glamorous displays of the best in cutting-edge cinema,” continues to play an important role during awards season, with a significant number of titles highlighted every year at the Academy Awards
BUFFALO & WESTERN NY
UNIVISION NUEVA YORK CONTIGO: REGRESO A CLASES - WXTV-TV
Univision Contigo is Univision 41’s community empowerment brand, dedicated to connecting, informing, and mobilizing Hispanic families across the Tri-State area. Through year-round initiatives and signature events, Univision Contigo addresses vital issues like education, health, safety, culture, and civic participation. Our campaigns extend beyond in-person outreach, amplified by television and digital platforms that spotlight organizations, resources, and local heroes while calling audiences to take action. Whether providing school supplies, hosting health fairs, celebrating culture, or stepping in during moments of crisis, Univision Contigo ensures our community feels supported, informed, and inspired.
The Jesus Week Initiative - WMCA
The Jesus Week Initiative is a collaboration of churches and non-profit organizations working together to better the inner cities of the New York metro population through community transformation strategies. Church and non-profit volunteers adopt a borough and host a variety of activities in various communities, targeting the neediest neighborhoods in New York City. This is an initiative of Urban Hope NYC. Ways of betterment to the local community include local church outreach to the neighborhood, school mentoring and public school adoption, in order to reach families and children then discovering the needs and connecting the needs with local services, churches and resources.
New York Urban League HBCU College Fair -WXBK
94-7 the Block has served as annual “Media Partner” for the college fair held every November at Riverbank State Park in Harlem. With a yearly attendance surpassing 6,000 high school seniors along with teachers and guardians, over 1,000 receive admissions and scholarships to over 40 historically Black Colleges and Universities ranging from Howard University in Washington DC, to Morehouse College in Atlanta. 94-7 the Block provides on-air talent, DJ’s to play music and the station offers a yearly $40,000 campaign of on air mentions, recorded promotional announcements and interviews to drive area students to the event. We also feature sorority/fraternity “Step-Show’s, marching bands and panels on college life on site. The event receives support from public and private high schools from across the region.
PIX11 Cares Tour de Bronx - WPIX-TV
This 30-second PSA spotlights the Tour de Bronx, New York City’s largest free cycling event, encouraging healthy lifestyles, environmental awareness, and community connection. As New York’s Very Own, PIX11 amplifies civic pride by showcasing how local broadcasting empowers New Yorkers through fitness, sustainability, and togetherness across the Bronx.
Local Impact Grants - WNBC
In 2024, WNBC/WNJU awarded more than $227,000 in Local Impact Grants were awarded to non-profit organizations serving New York, New Jersey and Fairfield County, Connecticut. The winners demonstrated a clear commitment to addressing neighborhood needs. Since 2018, both stations in partnership with Comcast NBCUniversal have awarded more than $1.5 million to 37 non-profit organizations through this initiative. In 2025, we expanded our campaign approach to encourage new applications and to highlight the good works of our winners. This campaign was highlighly successful and resulted in more applications than ever before. Working with our Marketing and Creative Services team, we developed new promos which highlighted how local local groups used the grants in the past - while encouraging others to apply. With this, we donated valuable airtime to showcase what their organization does for the community, telling their story in their own words. The campaign was a success, with a record number of applications received.
New York City Take Steps - WNYW
FOX 5 was proud to partner with the Crohn’s & Colitis Foundation for the annual New York City “Take Steps” walk on Thursday, June 12th at the South Street Seaport. The event, hosted by FOX 5 Reporter Antwan Lewis, serves as an incredible day for the community to celebrate the Foundation’s efforts to raise funds and awareness for their mission to find cures for Crohn’s disease and ulcerative colitis, digestive diseases collectively known as inflammatory bowel disease, or IBD – diseases that affect 1 in every 100 American adults and children. Take Steps is the Foundation’s signature fundraising event, gathering patients, caregivers, supporters, healthcare professionals, and corporate partners to raise awareness and critical funds for research, education, support, and advocacy efforts with one destination in mind: IBD cures. Since the Foundation’s founding in 1967, the Foundation has played a role in every major breakthrough in IBD research and has invested more than $500 million into finding the causes, treatments, and cures for Crohn’s disease and ulcerative colitis. Learn more at crohnscolitisfoundation.org.
City Harvest - WINS
1010 WINS took the concept of a Public Service Campaign to new heights in 2024, transforming a partnership with City Harvest into a lasting commitment to help feed the hungry across New York City's five boroughs. Our staff members actively volunteer their time, and our inaugural campaign raised enough funds to provide 50,000 meals. Additionally, our reporters played a key role in raising awareness by producing impactful public service stories. These stories highlighted the vital work of City Harvest, the frontline individuals driving the mission, and the countless city residents whose lives are touched by their efforts.
Inside the Z-Suite - WRHU-FM
Inside the Z-Suite is a weekly half hour public service / educational radio program collaboration between Hofstra University’s Frank G. Zarb School of Business and WRHU FM. The program is hosted by the first woman Dean of Hofstra’s Zarb School of Business, Dr. Janet A. Lenaghan (a renowned expert in human resource management). Dean Lenaghan has elevated the school’s curriculum and reputation by launching new programs and partnerships in response to evolving workforce, industry, and technology trends. Inside the Z-Suite educates listeners about timely topics impacting local, state, national, and international businesses including but not limited to: Employment law Active vs passive investing Current Housing Financing options Long Island's bio tech industry Trends in the accounting industry Direct to consumer health and wellness Re-imagining Workplace designs and more.... The shows mission is to educate and inspire people and their businesses to prosper and thrive during our ever-evolving times. Ai's effect on businesses, the need for more accounting professionals, new concepts in workplace designs.
ROCHESTER AREA
Holiday Bear Hug Campaign - WDNY
With the help of sponsors and people in the community, we gather hundreds of new teddy bears at the holidays to donate each year to hospitals, police and sheriff's departments, and women's and family shelters to be a comfort in illness or distress.
Pull for the Cure 2025- WDXT
Annual truck and tractor pull event which has raised nearly $100,000 for the Wilmot Cancer Institute. WDXT partners by donating a large radio campaign.
Rochester Childcare Crisis - WROC
This was a campaign launched for the 50th Anniversary of Child Care Council in Rochester. They guide providers and families through the complexities of child care to ensure safe, fun, and healthy environments for children by providing child care Resources in Monroe, Wayne & Livingston Counties. The campaign identifies the child care crisis in our area, address this shortage by helping more businesses get up and running. The second part of the campaign was identifying mental health in our youth and promoting their brand new mental health clinic. This past month the clinic opened it's doors offering individual, family, and group therapy and medication management services serving children, and adolescents (ages 3 to 18), and their caregivers.
In the Key of Z - WXXI
This digital first series illuminates the future of classical music in the Rochester and Finger Lakes communities by celebrating emerging young talent in our region. Through captivating live performances and insightful interviews, the series introduces audiences to the next generation of classical performers. These talented artists share their musical foundations and aspirations for the future.
Rochester's Gift of Music -WGMC-FM
Jazz90.1 and United States of America’s Mrs. New Jersey Diana Meyer are teaming up to again provide free radios to local residents diagnosed with Alzheimer’s disease. The program – Rochester’s Gift of Music – will donate these radios to patients, providing immediate therapeutic relief and enhanced quality of life through music. This is the third year of the program. Research has shown that Alzheimer’s patients can remember and sing songs even in advanced stages, long after they have stopped recognizing names and faces. Memory care homes often use music as recreation, since it brings patients pleasure.
The ESL Heart of Service Awards - WHEC
WHEC's Heart of Service campaign, officially known as the ESL Heart of Service Awards, is a collaborative initiative between News 10 NBC (WHEC) and ESL Federal Credit Union. Its mission is to recognize and celebrate local individuals in the Rochester, NY area who go above and beyond in serving their communities. 2025 Awardees Arthur Alvut: Co-founder of RocE6, providing free lacrosse and mentorship to inner-city youth, helping secure over $1.5 million in scholarships. David Beck: Retired educator who created “The SMILE Program,” offering fun and educational STEM experiences for Rochester City School students. Barbara Densmore: Former teacher who has supported Rochester’s youth since the 1970s, continuing her service even after retirement. Her passion for outdoor education has enriched countless students’ lives through wilderness trips, ski outings, and quiet mentorship. Martin Parzynski: Creator of Bella’s Bumbas, a nonprofit that has built over 3,000 mini wheelchairs for children with mobility challenges in 68 countries. Inspired by his great-niece, his volunteer-driven work has brought freedom and joy to kids around the world. Cynthia Strasburg: For 21 years, “Mama Cindy” Strasburg has supported military troops and others in need through care packages filled with homemade treats and essentials. Her nonprofit work uplifts soldiers, service dogs, and hospital patients with compassion and community spirit.
YEA! National Competition - WHAM-TV
WHAM-TV partners annually with the Young Entrepreneurs Academy to produce and host the YEA! National Competition. The event showcases young entrepreneurs from across the country pitching their businesses for a chance to become America's Next Top Young Entrepreneur! The competition streams live until a winner is crowned.
Catholic Charities of the Finger Lakes Geneva Community Lunch Program - WNYR
Mix 98.5 has been a longtime supporter of Catholic Charities of the Finger Lakes Geneva Community Lunch Program. What started as a Wednesday only activity is now five days a week and just last year served over 25,000 meals in the city of Geneva. Mix 98.5 has regularly promoted the program on-air and is a sponsor of their annual fundraising party. Director Frank Capozzi has been been a guest many times on the mix 98.5 morning show, discussing the Finger Lakes Geneva Community Lunch Program. When the devastating fire hit Ovid New York in January of 2025, Mr. Capozzi was again interviewed, and mix 98.5 provided regular updates as to food distribution events as well as transportation to area supermarkets.
Potters Hands Foundation - WFLR
Potters Hands Foundation Host Larry Timco talked to Stephanie about the 12th Annual Potter’s Hands Foundation Dinner & Dessert Auction, a heartfelt fundraiser aimed at supporting women who have survived sexual exploitation and trafficking. Stephanie shared how the Potter’s Hands Foundation, a faith-based nonprofit, provides a safe, secure environment where survivors can receive physical, emotional, and spiritual healing, as well as life skills training to help them reintegrate into society and build healthy support networks.
Annual Benefit Motorcycle Ride (In Memory Of Tom Smith) - WLLW
Ken and Woody on The Wall 101.7 have helped to promote and raise funds for the Annual Benefit Motorcycle Ride (In Memory Of Tom Smith), sponsored by Protectors LEMC Upstate New York Chapter. This fundraiser brought in money to support the Seneca County House Of Concern thrift shop and food pantry, The Tristan Foundation (non-profit organization dedicated to efforts centered on suicide awareness and prevention. In memory of Tristan Folk), and The Seneca County Suicide Prevention Coalition.
Central NY
Syracuse, Utica, Watertown
Bee / Wild Raquette River Lions Club Radio Weeks - WSNN-FM, WICY-AM, WPDM-AM
Members of the Raquette River Lions Club sell 'ads' to area businesses which air on Martz Communications Group stations (WSNN-FM / WICY-AM / WPDM-AM) free of charge. The club keeps all proceeds donated to them for the 'ads" sold, and funds go to various projects the club supports.
Local Legendz - WBLH-FM
🎙Are you an 'Upstate Musician' looking to get your music played on TUNES for thousands of on-air and online listeners? 📱 SIGN UP to perform or have your song featured on HoldownUpstate's, 'LOCAL LEGENDZ' segment airing LIVE, every THURS @ 3:15p only on TUNES 92.5 & 104.5 FM
Women's Network Wednesday's - WBLH-FM
Do you know an incredible woman making a difference in the community? ✅ Or are you looking to connect, grow, and be inspired by influential women in Upstate New York? ✨Nominate ANY woman who deserves the spotlight or listen in to hear from trailblazers, leaders, and changemakers in our community. Don’t miss this opportunity to engage, uplift, and connect!
3rd Annual No Rent No Mortgage Contest -WBLH-FM
CONTEST DESCRIPTION Northern Credit Union & TUNES are Giving NNY Listeners $12,000 in Rent & Mortgage Payments! Shelly LeClair, Home Lending Professional with Northern Credit UnionJoins Quince #inthemix to Talk About the 2025 NO RENT NO MORTGAGE CONTEST!
Classic Hits 99.3 Pet of the Month with Finger lakes SPCA of CNY in Auburn -WFLK
Once a month Lisa Cruz with Classic Hits 99.3 has Rachel with The Finger Lakes SPCA of Central New York in the studios in the 8am hour with a rescue animal that is available for adoption
Diaper Drive - WSYR-TV
As families struggle to make ends meet, the price of disposable diapers continues to grow. Since 2016, the Central New York Diaper Bank has distributed some 10 Million diapers to families in need, to give them one of the most basic of necessities they need to thrive. This year, NewsChannel 9 WSYR added the Diaper Bank as a partner in our Founder’s Day of Caring, giving our viewers a chance to support the effort. The result was more than we could have expected. During the two-day effort, our viewers dropped off more than 8500 diapers at the station.
Lights On The Lake - Galaxy Media
Lights On The Lake, CNY's #1 holiday tradition is a 3 mile drive thru light display at Onondaga Lake Park in Liverpool, NY. During the 55+ day event we use the power of our reach to raise money for many local CNY charities. The 2024-2025 season we raised over $10,000 for the following charities: - Book Van-Go - HumaneCNY - Second Chance Canine Adoption Shelter - The Kara Fund - Alpha Omega Phi - The Kelberman Center - Matthew 25 Farm
America's Greatest Heart Run/Walk and Healthy Hearts Campaign - WKTV-TV
For more than two decades, WKTV has partnered with the American Heart Association in late February and early March to raise hundreds of thousands of dollars each year through telethons, PSA campaigns, live event coverage, and more. In 2025 we broke away from the telethon model and instead ran an extended digital and broadcast campaign featuring with announcements focusing on heart healthy diets, stroke warning signs, and other helpful information, culminating with live reports from the Annual Heart Run/Walk and Expo at Utica University.
NFL Alumni Golf Tournament - WSTM/WTVH
CNYCentral teamed with the NFL Alumni Association Upstate New York Chapter to support The NFL Alumni Charity Classic at the Timber Banks Country Club in Baldwinsville. This fundraiser allows participants to play with NFL celebrities, while supporting a worthy cause. CNYCentral supported the event with on-air promotion on all our stations and news coverage leading up to the Classic and during the two-day event. This year’s event raised over $65 thousand dollars. The primary beneficiary was Davids Refuge in Syracuse, which provides support to parents of kids with special needs and life-threatening medical conditions. CNYCentral believes in being a positive force in the community. This is just one of the many organizations we support each year to enrich the lives of our local community.