Audio Market “Share of the Ear”- Most Time Spent With AM/FM Stations
- The New York State Broadcasters Association
- Aug 6, 2024
- 1 min read
A recent analysis released by Edison Research and Nielsen indicates that AM/FM radio still commands the ear of the audio market. According to the most recent analysis:
“The updated data shows that of all average daily audio time spent by adults in the U.S. with ad-supported audio, 67% is spent with AM/FM, 19% with podcasts, 11% with ad-supported streaming audio, and 3% with ad-supported satellite radio channels.”
During the second quarter of 2024, Americans spent almost 20% of every day with audio, which amounts to 4 hours and five minutes per day. This includes listening across all audio platforms.
You can see a more complete summary of the Edison Research/Nielsen study here.
