Radio – The Place to Find New Music for Gen Z
- The New York State Broadcasters Association
- Jul 1, 2025
- 1 min read
Radio Ink reported on an interesting report by Edison Research, which focused on the way Gen Z discovers new music. The analysis found:
“Gen Z listens to an average of 4 hours and 10 minutes of audio each day. Of that, AM/FM radio claims 16% of Gen Z’s total daily audio time, putting it in third place behind streaming music (42%) and YouTube (20%), but ahead of podcasts and SiriusXM combined.”
What was most interesting is that listening levels among the youngest listeners tend to be the highest. The article continued:
“While AM/FM radio may not lead audio consumption for Gen Z, an interesting turnaround is at play: 10% of 13–17-year-olds cite AM/FM radio as their top music discovery source. That figure is more than double the rate of 18–24-year-olds (4%), suggesting a generational uptick in radio’s influence among younger listeners.”
The article shows that local radio continues to be well ahead of Spotify and similar services. The article is worth reading.
You can find the article in Radio Ink here.
