Radio Holds its Own as Algorithmic Platforms Slip
- The New York State Broadcasters Association
- 2 days ago
- 1 min read
Radio Ink reported on a very interesting study by Crowd React Media. According to the article:
“The algorithm was feared to be radio’s undoing. Now, three years of media habit data now show algorithmic platforms like social media, streaming television, and music streaming shedding frequent users, while radio posted the smallest decline of any platform tracked.”
According to the report:
“Radio’s weekly cume held at 76% in 2026, recovering from a 2025 dip. Frequent use held flat at 30% for the second consecutive year. Session length held flat across all three years, with the 30-minute to one-hour window the dominant listening occasion at roughly 40% annually.”
While social media’s cume remained at 89%, the report found that social media’s frequent-use rate dropped from 70% to 62% in a single year. This was the most significant decline of any platform in the study.
The article contains important information on television and music streaming. It is well worth reading.
You can see the study in Radio Ink here.
