A recent “Share of the Ear” analysis by Edison Research found that broadcast radio remains the top audio service in the country. An article in Inside Audio Marketing reported the findings:
“AM/FM radio is the top audio source in the U.S., with double the time spent listening of any other audio platform, according to the most recent quarterly Share of Ear update from Edison Research. Broadcast radio, including over the air and online listening, captured 36% of all audio usage in all locations, among all Americans aged 13 and older. That is down one percentage point from the previous quarter.
Streaming music, including Spotify, Pandora, Apple Music, Amazon Music, and similar services, came in second place at 18%. YouTube for Music/Music Videos was third at 14%, followed by podcasts, which gained one point to another new all-time high of 10% of all listening. Next was SiriusXM (8%) and owned music (listening to CDs, vinyl, owned digital files, etc.), which dropped two points to 7%. Audiobooks gained one percentage point to garner 3% of listening, tied with TV music channels.”
You can see a more detailed report regarding Edison’s “Share of the Ear” report in Inside Audio Marketing here.