Inside Radio reported on an analysis concerning an uptick in auto ad spending. According to the article:
“There is something of a comeback underway for the automotive ad category, according to radio executives who say the impact of the now-ended United Auto Workers strikes against General Motors, Ford, and Stellantis has been minimal – just as the car industry picks up the pace of its recovery following three years of supply chain issues during the pandemic.”
J.D. Power and GlobalData estimate that 1.2 million new vehicles were sold during October. That is a 6.6% increase from a year ago, even with one fewer selling day. Based on that pace, it now projects that 15.5 million new vehicles will be sold this year.”
You can find more information from Inside Radio here.