The Katz Radio Group: Radio A Daily Habit for Most Americans

The Katz Radio Group issued a study that appeared in Inside Radio.  According to the report, radio remains an important component in our lives.  The article in Inside Radio noted:

“The findings come from a custom online survey conducted in June among 1,600 U.S. consumers.  According to the study, more than 86% of radio listeners tune in regularly, underscoring radio’s continued presence in daily routines.

Weekday mornings remain radio’s most popular listening period, with 64% of listeners reporting they tune in between 6am and 10am. Afternoon drive attracts 52% of listeners, while 41% listen during midday hours.”

The article went on to note that the automobile remains as radios “primary listening environment,” with 50% of all listening taking place in a car.  The article contains important insights that can help your sales department.

You can see the Katz Radio Group’s study in Inside Radio here.