Radio: Still Tops for Listening

A recent study cited by Inside Radio noted that radio remains a top media platform.  According to Harker Bos Group’s “The State of Media 2025” report:

“The study finds that 76% of adults say they listen to AM/FM radio, putting it in “the top half of media platforms for overall use,” the report says.  It finds radio’s reach “remarkably stable” among the 35-54 and 55+ age groups (82% for the latter) — and among multicultural audiences and homeowners — while still making a “solid showing” among adults 18-34 (69%).

“State of Media” reports that for nearly three in four listeners (72%), radio’s the first choice while driving.  “This in-car dominance means local traffic, weather, and real-time updates are still sticky features, and great ad vehicles too,” it says.”

The study was based on a survey conducted among nearly 1,100 adults 18+ between February and April 2025.  Bottom line, radio is doing fine and not going anywhere.

You can see the full analysis in Inside Radio here.