Radio Still the Most Popular Platform for Sports Audio

A recent article in Inside Radio reported the results of the recent “Sports Audio Report” issued by Edison Research on sports audio usage. According to the article:

“Radio and podcasts occupy a major place in the American sports fandom landscape, with 64% of sports fans saying they frequently or occasionally listened to sports audio content throughout the last year — with AM/FM radio the most popular consumption channel.”

For those stations with sports/sports talk formats, the study is worth reading.  

You can see a more detailed analysis of the study in Inside Radio here.