A recent article in Radio Ink reported on a study by Katz indicating the strength of radio's “reach.” According to the article,
“As radio remains a favorite of American adults across generations, new data is showcasing how heavily AM/FM is consumed, even among “super” TV and internet users. However, radio also plays a crucial role in reaching those less engaged with other media.
Katz Radio Group‘s analysis of national Nielsen Scarborough data highlights that radio reaches 91% of adults aged 25-54 weekly, with an average daily listening duration of 1 hour and 12 minutes.”
The analysis is worth reading. You can see the complete article in Radio Ink here.