Radio News Beats Podcasts Other Platforms for News
- The New York State Broadcasters Association
- 3 days ago
- 1 min read
Radio Ink reported on a new analysis confirming the importance of radio news. YouGov’s annual Trust in Media Survey found that:
“According to new data, nearly one in three Americans gets their news via AM/FM each month. That clears the audience share of podcasts, print, and AI chatbots, and gives radio an audience that increasingly looks like one of the most valuable in the room.”
Specifically, the survey found:
“Radio still cleared podcasts (21%), email newsletters (20%), online news aggregators (18%), video platforms (15%), print newspapers (14%), magazines (10%), blogs (9%), and AI chatbots (6%).”
This is good news for advertisers supported local radio news. The article and study are worth reading.
You can see the story in Radio Ink here.
You can access YouGov’s annual Trust in Media survey here.
