Radio Has the Reach

At NAB’s small market forum, Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One, outlined some key facts regarding radio and competitive audio platforms.  An article in Inside Radio reported:

“Bouvard displayed stats from Edison Research’s Share of Ear, which shows that of all ad-supported media, AM/FM radio commands 69% of audio time spent among persons 18+.  Podcasts are next with 16%, followed by minimal shares for ad-supported Pandora, Spotify, and SiriusXM—all in the single-digit share range.”

The analysis continued, noting that AM-FM radio has the largest share of the audience among key age groups.

“Among persons 25-54, AM-FM radio has the largest monthly reach across all ad-supported media, with 88% of the share.  Linear TV follows with 73%.  Podcasts account for 64% of the monthly share, while AM/FM streaming is 19%.”

The article is worth reading.  You can see the article in Inside Radio here.