Just a reminder that the political window for the General Election opened on September 6th. This means you can only charge candidates the station's “lowest unit charge” for political advertising time purchased between now and the general election on November 5th. This applies to both federal and state candidates.
Calculating the lowest unit rate can be complex. NYSBA has assembled several webinars and a primer on the subject.
If you have any questions you can access the political broadcasting on our website here.
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