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NYSBA Updates Sales Training and Testing

The New York State Broadcasters Association BEST (Broadcast Essentials for Selling Today) Program gives the veteran and new seller broadcast professional a foundation to build upon for a successful and rewarding traditional and digital broadcast sales career. It is also the path for NYSBA and LBS members to obtain the coveted status of Certified Seller! The BEST Program offers content covering these topics:

  • Broadcast and Digital

  • Branding Your Clients

  • Your LOCAL Auto Dealers

  • Broadcast Selling Excellence

  • The Basics of Selling Broadcast

  • Keys to Selling by Personality Style

  • Tips from a General Sales Manager

"The NYSBA BEST Seller Certification program is a high-value certification ensuring that New York broadcast sellers and leaders maintain a high level of knowledge and skill in the broadcast sales profession. Your commitment to completing the program is a strong message that you have mastered key selling skill sets for the benefit of your clients, station, web marketing, and self-development," said David Donovan, President of the New York State Broadcasters Association.

Please note: The New York State Broadcasters Association BEST Program is a college-level course for TV, Radio, and Digital broadcast sellers and leaders whose stations are in good standing with the association. As a result, this is a highly-organized and structured program, including periodic quizzes to evaluate your understanding of the topics covered. Completing this course is intended to take 30 days at roughly 25 minutes per day (some days are longer, some shorter), though you are certainly welcome to proceed at your own pace if you prefer to work through the content either faster or slower.

To get started, please use this link. Once you sign up, a course listing will appear, and you’ll want to click on “Section 1 – Welcome to The BEST Program!” to begin.

Have questions? Need help? Contact LBS Vice President Eric Moore at



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