NYSBA Provides New BIA Local Market Projection Services to Member Stations
- The New York State Broadcasters Association
- 3 days ago
- 1 min read
NYSBA has contracted with BIA Advisory services to provide stations with data regarding local advertising markets throughout New York. The service will help both radio and TV stations. The data gives you BIA advertising market forecasts for TV (by DMA or county) and radio (by radio market or county). The data includes the following:
Local media ad spending by media entity/platform
Top 10 verticals by market and county
Media Platform ad share of top ten verticals
Media Ranker – rates each media platform by vertical spend
All local TV video spend
Top 20 vertical spend on over-the-air television (OTA)
In addition, BIA has included advertising projections for New York State here.
This service is provided free of charge to NYSBA members in good standing. To access the market/county data, contact Trevor at telmendorf@nysbroadcasters.org.
We will be hosting a webinar with BIA on July 22nd at 10 AM to explain how to use the data set. You must register in advance here.