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NYSBA Hits The Road With Awards and Training


The New York State Broadcasters Association hit the road last week for our annual regional luncheons and sales training sessions. We recognized excellence in broadcasting in multiple markets across the state. Member stations were honored for their news coverage on TV, radio, and social media.


A new addition to this year's ceremony was a vibrant slideshow that included minute-long media clips of what each station won their award for. An array of topics were highlighted such as extreme weather events, sports reporting, and cooking shows. It was a rich showcase of the importance of local news.


Starting in Buffalo, NYSBA covered five cities in six days. The remainder of the awards circuit consisted of Rochester, Binghamton, Syracuse, and Albany. We saw exceptional attendance during the week with roughly four hundred total people across the state.


Serving New York awards were also given to stations that worked on public service campaigns within the last year. Each station and service group was given our famous Crystal Serving NY Bowl for positive contributions to their local communities. Some of the groups recognized included the New York Army National Guard, the American Red Cross, the Ronald McDonald House, and many others. Other notable campaigns included the construction of beds for kids, communicating the importance of voting, and raising funds for cancer research.


For regional sales training, we were joined by Speed Marriott, Co-founder of P1 Learning. He gave an in-person sales training seminar in each city about how to approach marketing to different generations. Speed’s enlightening presentation had approximately one hundred forty people around New York State attend. The attendees were engaged, asked questions, and participated in a high-energy group activity.


Thank you to everyone who attended last week and helped make the events a massive success. NYSBA is on the road again this week for luncheons in Long Island and New York City.


You can see the winners of the Excellence in Broadcasting Awards on our website here.


Pictures from each Award Luncheon and Training session can be seen here.


We will be posting the winners of the Serving New York Awards on our website shortly.

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