An article in Radio Online reported the findings of a recent Nielsen study regarding Podcasting. The article summarized the Nielsen report:
“Nielsen has released its latest Podcasting Today report, which analyzes how the U.S. podcast landscape is growing and changing, and how listening habits are shifting. The number of Americans listening to podcasts has increased by 45% in the past five years and has more than doubled in the last decade. 183 million have ever listened to a podcast, while 53% of those aged 12-54 are monthly podcast listeners.”
You can see a complete summary of the Nielsen report in Radio Online here.