NAB Study: Concerns About AI and Journalism Grow
- The New York State Broadcasters Association
- Nov 3, 2025
- 1 min read
At its recent show in New York, the NAB released an important study regarding consumer attitudes regarding AI and the future of local journalism. According to the NAB:
“During a high-profile session at NAB Show New York today, new survey data was shared revealing significant public concern over artificial intelligence (AI) and its potential to erode trust in journalism. “The Future of News: AI, New Revenues and Risks, and the Policy Response” panel discussed the survey and AI’s growing influence in the media ecosystem, including threats to the sustainability of local news.”
The study revealed some important underlying concerns about AI and its impact on journalism. According to the research firm On Message Inc:
76% are concerned about AI stealing or reproducing journalism and local news stories, with 51% being very concerned.
77% support, and 59% strongly support, Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation.
Only 26% trust information produced by AI, while 68% say it is not trustworthy.
72% believe the federal government should place guardrails on AI to protect consumers.
The study highlights the concern regarding Big Tech companies that continue to scrape content from local stations. If allowed to continue, the practice will erode trust in local news. Legislative action is necessary.
You can see the NAB’s story on this important study here.
