NAB Show: Panel An “All Platform” Approach to TV News

The recent NAB Show in New York featured an important panel on a new approach to TV news.  Station's newsrooms create significant amounts of content that never makes it on the air.  Nonetheless, this is valuable content that should be used on other platforms that are run by the station.  A recent article in TV Newscheck focuses on the ability of stations to use this approach and provide hyper local news:

“We’re all leaning into the all-platform approach,” said Bob Ellis, VP and GM of WDIV, Graham Media Group’s Detroit NBC affiliate.  “There’s a tremendous amount of information and content that never makes your linear broadcast.  If you’re going to go out and do that work every day, let’s find ways to utilize it on our other platforms.  We’re working very hard to do that and I think what you find is that there’s an appetite for it.”

The article focused on stations taking a “story centric approach as opposed to a platform approach.

“It’s taking a story-centric approach versus a platform approach,” Ellis said.  “We’re actually looking at increasing our reporting staffs so that stories are being covered and developed across all of our platforms.  Rather than send someone to do a linear story for our linear newscasts or to even write an article for the website, we’re really trying to look at things from a story perspective.  What that’s led to is people becoming much more ingrained in the communities where they are covering these stories.  We’ve discovered a deepening relationship with our communities, which has led to more and better stories.” 

This is an important discussion that will result in more efficient newsrooms.  The article is worth reading.

You can cee the article summarizing the panel in TV Newscheck here.