LBS Webinar: Your Product Isn’t on Trial, Your Strategy Is! - June 10 @ Noon EST
- The New York State Broadcasters Association
- Jun 3
- 1 min read

Join us on June 10 at Noon EST for an LBS 2nd Tuesday webinar hosted by Chris Fleming. In this session, learn how to shift your approach, selling like a prosecutor rather than a defense attorney, confidently building a compelling argument. Discover the latest outreach strategies that connect with advertisers, avoid blind benchmarking and misleading comparisons that weaken your pitch, and explore how purpose, not pressure, drives better sales conversations and a stronger culture. Check out the attached flyer!
Chris Fleming has thirty-plus years of experience in broadcast media sales and management. His methods and practices have brought large-scale success in big and small markets. Chris teaches success based on key areas of focus—the drivers of the sales business. Everything else is window dressing. Get your media sales training and advice from the front lines. As the world gets more complicated, we must simplify our processes. Success lies in simplicity, which leads to greater results.
This webinar is free for NYSBA members in good standing.
For more details and to register, click here.



