LBS Webinar: Social Media Is Shifting Again! Are You Keeping Up? - February 10, 2026 @ Noon EST

Every broadcast seller and manager needs to understand the seismic changes happening across social media right now. If your station offers social media services, staying ahead of the curve isn’t optional. It’s the difference between leading your market and getting left behind. And if your station doesn’t offer these services, someone else in your market certainly does, and you need to know exactly how they’re positioning themselves. 

This webinar session will push you to rethink what you know. We’ll explore the expanding influence of the non‑follower, how personalized feeds are reshaping discovery, what’s replacing the hashtag era, how users are reinventing social platforms in real time, and which metrics now matter far more than “likes.” Expect a fast‑moving, insight‑packed hour filled with practical takeaways you can use with prospects and clients immediately.

Join us on Tuesday, February 12, at noon EST for this thrilling webinar led by sales expert Lori Lewis, who has an extensive background in broadcasting, starting out as an on-air personality and evolving into an award-winning program director. In 2008, she left day-to-day programming to lead the way and help brands better understand how to leverage social media.

This webinar is free for NYSBA members in good standing. Click here to register.