LBS Webinar: Purposeful Contact, Clear Framing, and Whale-Sized Results - Tuesday, October 14th, 2025, @ Noon ET:

Get ready to dive deep into the art of meaningful sales communication! In this energizing session, we’ll explore how a steady diet of contact builds trust, how to frame the customer’s problem with clarity and empathy, and how to speak with purpose instead of pressure. Whether you're chasing whale-sized accounts or nurturing a bunch of minnows, this session will equip you with the mindset and methods to land results that make waves. Join us and let’s turn conversations into conversions!

The webinar will feature Chris Fleming. Chris is popular with LBS members from the weekly LBS Sales Meetings service. He has over thirty years of experience in broadcast media sales and management. His methods and practices have yielded large-scale success in both big and small markets. Chris teaches success based on key areas of focus, the drivers of the sales business. Everything else is window dressing. Get your media sales training and advice from the front lines. As the world becomes increasingly complex, we must simplify our own processes. Success lies in the simplicity that leads to greater results.

This webinar is offered free of charge to members in good standing of the New York State Broadcasters Association. You must register in advance. 

You can register for the webinar here.