LBS Webinar: Local TV and Radio Stations Can Capture The Next Ten Years of Market Growth! Tuesday, July 14, 2026 - Noon ET

Join us on July 14 for an LBS 2nd Tuesday hosted by Mark Landon and Sean Foley, Founders of CTV Buyer. Streaming has fundamentally changed radio and television audiences, and by extension, how advertisers buy them.  National platforms are moving quickly to capture local advertising dollars, but broadcasters still have the relationships, trust, and market presence to win.  In fact, the broadcasters who adapt will not only win; we predict that they will capture the next decade of LOCAL growth!

Connected TV (CTV) represents the biggest revenue opportunity LOCAL broadcasters have seen since Google and Facebook transformed advertising. Discover how CTV is creating entirely new revenue opportunities for radio and television stations and learn the practical steps your organization can take today to compete, grow, and lead in the next era of local media.

You'll leave with practical strategies to protect existing revenue, attract new local advertisers, and position your station to win in a streaming-first world. You’ll also learn what LOCAL competitors will be doing in the very near future in markets where broadcasters choose to ignore this technology.  This session is designed for owners, managers, sales leaders, and salespeople who thrive on staying ahead of the competition.

This webinar is free for NYSBA members in good standing.

Click here to register.