LBS Webinar: How to Heat Up Cold Calling - Tuesday, August 11 @ 12:00 PM ET

Cold calling becomes one of your most effective growth tools when you approach it with purpose and confidence, just like the industry’s best sellers do every single day. In this session, Paul Weyland shares a proven, practical method for turning outreach into meaningful conversations that lead to successful appointments with local decision-makers. You’ll learn how to approach calls with clarity, structure your message for impact, and position yourself as a valuable resource, better than the other media sellers in your local market. Learn how a few simple shifts can transform your results and reignite your enthusiasm for prospecting. After this session, you’ll never look at cold calling the same way again.

The webinar will feature LBS Sales Expert Paul Weyland. Paul Weyland is a writer, speaker, trainer, and university lecturer. He speaks to companies and organizations about how to increase sales and awareness through stronger marketing and advertising techniques. Paul delivers seminars and keynotes around the world. He taught at the University of Texas and has held executive positions in media, including managing broadcast stations in Prague, Geneva, and London, and has authored books and numerous articles on sales, marketing, and advertising. His speeches are filled with humor and good, succinct information.

This webinar is provided free of charge to NYSBA members in good standing.  You can register for the webinar here.