When you leverage artificial intelligence (AI) tools properly, writing more effective ads and creating better promotions can happen very quickly. This presentation is specifically designed to help you stay ahead of the curve to enhance your ad sales and promotional strategies.
Sixteen months ago, Tim Burt’s original LBS webinar on AI introduced LBS members (and frankly, the broadcast industry) to the potential that this true quantum leap in technology offers to radio and TV sales professionals. To nobody’s surprise, a LOT has changed since then! In this session, Tim will show you practical tips for incorporating AI into your daily workflow and will discuss how it can boost your productivity. Plus, you’ll see both positive and negative real-world examples of AI being used in marketing today.
Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting; 22 of those years with CBS Radio, iHeart Radio, and Clear Channel. In that time Tim worked with countless clients, writing commercials for everything from multi-million-dollar homes to ice cream to tires and everything in between, virtually anything you can imagine. Tim has written, recorded and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.
The webinar is free to all NYSBA members in good standing. You must register in advance here.
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