Prospecting, propensity, and predisposition, aka "The Three P's," have significant influence over broadcast revenue outcomes, either catapulting you beyond projected gains or creating challenges to surpassing your budget goals. As seasoned and professional sellers and managers, it's vital to uphold a dedicated commitment to the fundamental purpose of our profession. Each day, our focus must be on a singular mission: assisting people and bringing opportunities for success to their businesses. Winning in sales requires moving prospects and clients towards closing a deal from the outset of every interaction and consistently highlighting the unique value our audience brings to advertisers. A strategic approach to our cold calls and attempts to upsell existing clients affords us a distinct advantage over competitors. We hope you will join us as we delve deeper into these strategies and more!
The webinar will feature Chris Fleming, President of CD Media Consulting. Chris Fleming has thirty-plus years of experience in broadcast media sales and management. His methods and practices have brought large-scale success in big and small markets. Chris teaches success based on key areas of focus - the drivers of the sales business. Everything else is window dressing.
This webinar is provided free of charge to NYSBA members in good standing. You must register in advance here.