LBS Webinar: Driving Dealer Dollars - Unlocking New Wins for Broadcasters: Tuesday, November 11 @ Noon ET

The retail auto industry is accelerating toward record-breaking sales, and broadcasters are perfectly positioned to ride the wave! With fresh, enhanced data, there is clear momentum heading into 2026 as dealer ad budgets for broadcast are expanding fast.

In this fast-paced session, you’ll discover innovative strategies to tap into this growth, decode what the latest data means for your market, and learn how to position your station as the go-to partner for auto dealers ready to invest. 

Whether you're looking to boost revenue, strengthen dealer relationships, or sharpen your selling approach, this webinar delivers actionable insights you can use immediately.

The webinar will feature LBS Auto Expert, John Tkac.  John is a renowned auto authority and will equip you with the tools you need to engage in high-level conversations with your dealers. These conversations translate into increased revenue for you. John brings a wealth of experience to the table, having managed one of the largest car dealer operations in America. He is a trusted consultant and advisor to LOCAL auto dealers, keeping him up to date on the industry and making him the perfect guide for your journey to success!

The webinar is offered free of charge to NYSBA members in good standing.  You can register in advance here.