How to come up with the best story your local direct client has NEVER heard. Your LOCAL decision-maker has been inundated with media salespeople selling cheap packages. What she’s not getting from media salespeople are solid ideas that will drive business her way. In this session, Paul Weyland will show you how to approach local clients with ideas they’d never come up with on their own. These ideas will instantly take you from zero to hero in the minds of your local customers. This session is a MUST for salespeople, managers, & program and production directors. You get FREE registration thanks to your state broadcasters association!
The webinar features LBS sales expert Paul Weyland. Paul works with local radio and television stations across the country. He’s constantly dealing with local direct clients. You’ll come away from the session fresh with great ideas that you can go out and pitch immediately. And since this is a Paul Weyland session, you can expect to be thoroughly entertained as you learn and professionally grow. During the always-valuable Q&A portion of the session that immediately follows the presentation, Paul will take LIVE questions and provide guidance on any product or service category you are currently working on!
This webinar is provided to NYSBA members in good standing free of charge. You must register in advance here.