As we noted last week, LBS will be archiving its digital conference “2024 -The Year of the Customer” over the next nine weeks. This week, Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert, believes that broadcast sellers need to take a newer, better story to clients. A story that will change your relationship with decision-makers for the better, resulting in bigger budgets, less rate resistance, and long-term advertising campaigns that really work.
You can access this week’s webinar, “Mastering the Truth in Selling,” here.
If you missed it, last week’s webinar, "Establishing Customer Engagement," can be accessed here.