Fall Regional Training Sessions to Feature LBS Chief Gary Moore

Once again, we will be hosting our “in-person” regional sales training in September.  The sessions will focus on “Broadcasting Brilliance: Elevate Your Sales with AI and Human Expertise: Where Smart Technology Meets Smart Selling.” 

These practical, forward-thinking sessions will be tailored for New York broadcast professionals. Explore the transformative power of artificial intelligence in the broadcast selling landscape. Discover cutting-edge strategies to harness AI and other tools that can optimize your outreach, enhance audience engagement through better creative for your ad messages, and drive revenue like never before.

From crafting compelling ad campaigns and written communication to analyzing viewer data for maximum impact, these sessions will equip you with the knowledge and skills needed to outshine the competition and bring value to your clients and station. Don't miss this opportunity to revolutionize your sales approach and propel your success in the broadcasting arena! Sign up today and step into a future where innovation supports you in maximizing revenue building opportunities. Make this your moment to lead with confidence and sell smarter—because when smart technology meets smart selling, opportunity follows.

The sessions will feature Gary Moore, President and CEO of Insight Edge and Local Broadcast Sales (LBS). LBS is the nation's best independent sales training and business development platform for broadcaster sellers and leaders. Insight Edge, Inc. specializes in consulting and ad management focused on sales development and personality-based training and assessment. Gary has collaborated with over 4,000 media companies nationwide to develop leaders and sales teams, integrating traditional and digital media to boost revenue and market share. For eight years, Gary was the Co-Founder and Dean of the NYSBA Certified TV Sales School. Gary was pivotal in the digital integration of traditional media, including day-to-day contributions that led to realtor.com. Also, he engaged Gannett with the acquisition of automotive and real estate digital platforms.

The sessions will run from 10 AM to 12 Noon at the following locations:

• Buffalo – Aloft Buffalo Downtown, 500 Pearl Street | Monday, September 22

• Rochester – The Strathallan Hotel, 550 East Avenue | Tuesday, September 23

• Syracuse – Embassy Suites by Hilton Syracuse Destiny USA, 311 Hiawatha Blvd. | Wednesday, September 24

• Binghamton – Binghamton Country Club, 1401 Robinson Hill Rd, Endwell | Thursday, September 25

• Albany – Wolfert’s Roost Country Club, 120 Van Rensselaer Blvd. | Friday, September 26

Each session is followed by our “Excellence in Broadcasting and Serving New York” luncheons.  Those attending the training session are cordially invited to attend the luncheons.  The training sessions and luncheons are provided free of charge to NYSBA members in good standing.

You can register for the training sessions and regional luncheons here.