Here is some good news for radio. An article in Radio Ink reported on the “Share of the Ear” study from Edison Research for Q3 2023. According to the study:
“As radio fights for its place in the automobile dashboard, the latest Edison Research Share of Ear data from Q3 2023 shows radio’s percentage of time spent listening in the car is at its highest point in eight years. The proportion of OTA radio listening compared to any other medium rose 13%, finishing at 45% – tying Q4 of 2019’s pre-COVID numbers.”
You can see the full article on Edison’s Report in Radio Ink here.