An interesting analysis by Paul Suchman, Chief Marketing Officer at Audacy, appeared in Ad Age recently. The analysis focused on the effectiveness of a cross-media campaign. According to Mr. Suchman:
“Brands that utilize cross-platform audio—over-the-air (OTA) radio, streaming and podcasts, together as part of their media strategies—are realizing better campaign performance, better full-marketing funnel metrics and most importantly, better outcomes for their businesses.”
He noted further:
“Cross-platform audio plans that activate the audio trifecta are poised for success. Cross-platform listeners are twice as likely than average to make a purchase after hearing audio ads. For advertisers, the power of the audio superfan is unmatched.”
You can see his complete analysis in Ad Age here.