An interesting article appeared in last week's Inside Radio regarding the profitability of podcasts and digital media. Reporting on a study by Borrell, the article noted:
“Growing digital revenue has been a top radio industry priority for years. And while those efforts are paying topline dividends, there has been no significant research to date into the profitability of digital revenue. A new survey conducted by Borrell Associates with the Media Financial Management Association shines a light into the digital profitability abyss.
Survey respondents, about half (48%) of which were from radio and TV companies, reported robust digital profit margins. The average EBITDA margin clocked in at 32.8% while the gross margin was 41.5%.”
You can see the complete story on the Inside Radio website here.