BIA Projects 8.1% Total Ad Growth
- The New York State Broadcasters Association
- Apr 13
- 1 min read
Updated: Apr 14
BIA Advisory Services released its recent advertising projections for 2026. It revised its projections upward. It reported the following:
“BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. The increase over the prior estimate of $181.7 billion is driven by stronger-than-expected performance in mobile (particularly social), video, and streaming, political ad spend, and advertising technology.”
The report found that traditional media accounted for $80.4 billion and was outpaced by digital advertising sales of $104 billion.
The increase occurs even without considering political advertising in 2026. The revised forecast noted, “Excluding political advertising, the 2026 forecast is now $176.1 billion, up from the previous $172.7 billion.”
You can see the complete BIA forecast here.
