BIA Local Insights Podcast: The Future of Local Advertising - Building a Single Source of Truth

BIA is providing an interesting podcast focusing on local advertising.  It’s recent podcast focuses on the connection between advertising spending and actual growth. BIA stated:

In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single source of intelligence that makes ad buying smarter. 

Listening to the podcast will be worth it. It features Jeff Loeffer, Chief Sales Officer at Valpak. You can access the podcast here.