BIA Local Forecast: Radio Holds on to Fifth with $12.3 Billion

In its latest forecast, BIA projects that radio will hold on to its position in a highly competitive marketplace.  An article in Radio Ink reported on BIA’s findings:

Local radio continues to hold its place as the fifth-largest advertising medium in the $171 billion local US ad marketplace.  BIA Advisory Services’ new forecast projects total local radio advertising revenue, including over-the-air and digital dollars, to hit $12.3 billion in 2025.

You can see more on BIA’s analysis in Radio Ink here.