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Auto Ad Spend Reaches Pre-Pandemic Levels

An article in Inside Radio reported on a recent study conducted by the National Automobile Dealers Association. The NADA study found:

“Local dealer auto spending was the strongest since before the pandemic during the first half of the year. Franchised dealerships spent a total of $4.28 billion from January to June on advertising, according to the National Automobile Dealers Association. That was the most spent by local dealers since the first half of 2019, with inventory levels returning to normal for many brands. The low point came in 2020 when the pandemic forced many local car dealerships to close their doors—some for good. During the first half of 2020, NADA said $3.6 billion was spent on advertising by dealers.”

The return of the auto advertising industry is welcome news. The report indicated that the market should remain strong.

You can see the NADA Report in Inside Radio here.



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