Add AM/FM Radio to Media Mix
- The New York State Broadcasters Association
- 5 hours ago
- 1 min read
An interesting article published in Inside Radio is worth reading. Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One, wrote an article in his blog explaining why adding AM/FM radio is important for an effective campaign. The article stated:
“Not only is AM/FM the No. 1 mass reach media for those 25-54 years of age, but it’s also tops for those 18-34. Other key points include that AM/FM generates significant incremental reach to social media platforms and YouTube, with podcasts and AM/FM the primary drivers of audio reach.
In short, AM/FM radio makes TV better, elevating the entire media plan with significant incremental reach.”
The data, especially the cross-media data comparisons to digital media, are worth reading.
You can see the article in Inside Radio here.
You can see Pierre Bouvard’s blog here.