Recently, the Katz Radio Group reported on a brand lift study looking at the ability of radio advertising to increase brand awareness for those shopping for auto insurance.  An article from Inside Radio  Reported the results:  “According to the study, radio proved effective at reaching consumers during key decision-making moments, helping brands connect with audiences when they are actively in-market.  The medium’s ability to deliver consistent messaging across multiple listening environments...

BIA Advisory Services released its recent advertising projections for 2026.  It revised its projections upward.  It reported the following:  “BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025.  The increase over the prior estimate of $181.7 billion is driven by stronger-than-expected performance in mobile...

The FCC’s Enforcement Bureau continues its efforts to eliminate illegal pirate radio operations in New York.  Importantly, the PIRATE Act gives the FCC the authority to fine property owners that allow illegal radio stations to operate on their land or buildings.  Recent actions notifying property owners were sent to: 89.3 FM - Manhattan The New York Office of the Federal Communications Commission’s (FCC) Enforcement Bureau is investigating a complaint about an unlicensed FM broadcast station...