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Program Director

Rochester, NY, USA


Job Type


About the Role

The audio revolution is here – and iHeart is leading it! From broadcast radio to digital streaming radio to podcasting, audio continues to grow – and iHeart, which reaches 90% of Americans every month, is the #1 audio company in America across every one of those platforms. We’re the home of many of the country’s most popular and trusted on-air personalities and podcast influencers; we build important connections with hundreds of communities across America; we create and produce some of the most popular and well-known branded live music events in America; and we have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting. Only one company in America has the #1 position in everything audio: iHeartMedia.

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!


  • Leads all aspects of radio station’s on-air experience in a leadership and operations role, responsible for talent, content, programming, and online presence.

  • Reviews and determines all commercial and paid programming content; schedules programming in conformance with FCC rules and regulations, company policy and applicable federal, state, and local laws; protects station license.

  • Plans and oversees tone, programming, production, sound & theme, website, online presence, and social media.

  • Collaborates with Production and seeks options that meet editorial scope.

  • Identifies, recruits, and provides coaching to on-air talent, producers, news anchors, and reporters, e.g., frequently listens/airchecks sessions with on-air talent.

  • Provides direction to talent and audio engineer on content.

  • Partners with Market President, Senior Vice President of Programming,  Programming and Sales in support of local and corporate business goals to increase market share, listeners, ratings, advertiser satisfaction, and revenue while aligning programming fit with client, station, and audience; creates talent and station marketing, promotion, and image campaigns.

  • Determines and maintains creative vision for station(s) to enhance station image and visibility within the community.

  • Evaluates programming available from distributors, syndicators, and independent producers to recommend acquisitions for broadcast.

  • Ensures staff has taken/passed/maintained all company programs, plans, and training (e.g., RBI, Payola/Plugola).

  • Prepares and manages Programming and News Department budget on a yearly, quarterly, and monthly basis.

  • Establishes and maintains professional relationships with producers and other industry contacts.

  • Handles all payables according to company policy and in a prompt fashion.

  • Respect for others and a strong belief that others should do this in return.

  • Demonstrated initiative and achievement-oriented leadership.

  • Ability to delegate tasks and manage others effectively, especially in times of complexity or conflict.

  • Growth mindset and desire for continued knowledge sharing and learning.

  • Understanding of impact of own work and your team’s outcomes.

  • Business insights that contribute to meeting organizational objectives.

  • Ability to solve technical and operational problems and troubleshoot in a timely manner.

  • Ability to identify and support new opportunities for continued improvement across business.

  • Comfort interacting with individuals of all levels.

  • Effective communication skills and the ability to build team trust.

  • Ability to influence others to adopt a broader point of view.


  • Extensive knowledge of FCC broadcast rules and regulations; knowledge of federal, state and local contesting rules and regulations.

  • Demonstrated ability to use tools to gather and analyze ratings data, make business decisions based on analysis; sound judgment and quality decision-making skills.

  • Extensive knowledge of Diary data analysis; working knowledge of RCS products including NexGen.

  • Knowledge and appreciation of excellent on-air performance, familiarity with radio programming.

  • Excellent on air news/talk skills with the ability to step in and perform news writing, reporting, anchoring or talk show host responsibilities as needed.

  • Excellent team leadership and delegation skills, including motivation of staff; can set goals & expectations, provide honest feedback and manage performance.

  • Strong interpersonal skills.

  • High degree of planning and organizing skills; can multi-task and meet specific deadlines.

  • Flexible, creative, and innovative in using technology to deepen listener relationships.

  • Ability to think both tactically and strategically.

  • Ability to work independently and collaboratively with others.

  • Superior oral and written communication skills; excellent grammar; can adjust communications style based on audience needs.

  • Entrepreneurial and assertive in meeting goals.

  • Ability to influence others, inspire innovation and ensure a client focus.

  • Prior experience directing and managing a team.

  • Experience with local  formats preferred.

  • Prior experience as a broadcaster, in news and talk formats.

  • Prior experience as a Program Director or Assistant Program Director preferred.

About the Company


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