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NYSBA's First Digital Leadership Academy a Huge Succes

Digital sales professionals representing 30 radio and TV stations across the state gathered in Rye Brook for the first-ever Digital Leadership Academy on May 18th and 19th.  It was also one of the first digital sales conferences ever-held in the broadcast industry.

Over 100 NYSBA members attended the opening luncheon to hear marketing guru Seth Godin’s keynote address.  Godin appealed to broadcasters to be “remarkable” instead of just “average” and told them their true value lay in the relationships they have with their local communities.

Each attendee was nominated by their managers for their success in digital sales, as well as for acting as an evangelist for their station’s overall digital sales efforts.

Survey results from attendees showed that what they appreciated most of all about the DLA was the ability to network and share ideas with their peers as they continue to figure out what are the most viable digital media sales strategies.  Several have also expressed interest to work with NYSBA on various initiatives to advance the cause of digital media sales efforts.  Stay tuned!